Say Hello to the ROI Connect Team!


Dave Dave Pocock – Team Manager Dave enjoyed four years working as a Marketing Manager for a catering company in London before returning to Australia and joining as Accounts Manager in 2011. Being promoted to ROI Connect team leader in 2012, Dave’s success has been built on strong relationships with customers and driving solutions to help them grow through digital marketing. Dave has attended and presented at a number of large SEO and social conferences including Pubcon in Las Vegas.

In his spare time Dave ‘chills out’ by listening to death metal, playing cricket and being an avid Western Bulldogs supporter.

photo-coming-soon Ciara Charlton – Marketing & Business Development After graduating in 2013 from a Business Studies degree at the University of Edinburgh, Ciara hopped across the pond in search of a new adventure. A year of exploring saw Ciara’s love for Melbourne flourish, so, settling in her favourite city, she has joined us as Marketing and Business Development Consultant where daily activities consist of….

At the weekend, you can find Ciara; in true British style; waiting for the sun at St.Kilda beach or sampling Melbourne’s night life.

 IMG_5415  Darcy Pfitzner – Marketing & Business Development Originating from the South of Australia, Darcy graduated from a Business Management and Marketing degree before moving to Perth WA to work in project management for a gold mining company.

Joining us to drive our sales, Darcy is a big rugby league and union fan, supports Essendon Bombers and is involved in breeding and owning racing thoroughbreds.

photo-coming-soon James McPherson – Digital Marketing AssistantJames’ primary role is to contact new clients in order to gain a deep understanding of  all aspects of their business. This allows him to identify how to best market their business in order to generate an optimal amount of leads and ultimately sales.

On his days off, James likes hanging out with his friends and letting his entrepreneurial side flourish by setting up his own business.

IMG_5425 Clare Van-Tempest – Customer Service SpecialistOriginally from London, Clare has been living in Australia for over 20 years. With a background in publishing and marketing, she has joined us as a Customer Service Specialist. Always welcoming a fun and friendly conversation, Clare is our client’s number one point of contact, willing to help with all questions and queries.

Weekends see Clare frequenting restaurants, cafes and art galleries as well as spending time with her family.


IMG_5388 Lauren Hamilton – Conversion Specialist & Team LeaderJoining the team in September 2011, Lauren brought with her a wealth of knowledge and passion for communication design. Encompassing all aspects of the user’s online interaction, she develops conversion optimisation strategies to continuously improve sales and lead generation ratios. Through creativity and data analysis, Lauren is the catalyst in finding the conjunction of goals, user needs and marketing hooks between you and your customers to maximise your company’s results.
IMG_5384 Genevieve Laidlaw- Conversion SpecialistWith a background in graphic design, Genevieve is perfectly positioned to design conversion landing pages to act as lead generators for our clients. She loves all things design and enjoys blurring the lines between good design and a great user experience.

Naturally drawn to all things creative, her spare time is spent baking, travelling and speedway racing. 

IMG_5375 Judy Limkalan – Marketing CommunicationsPassionate about all things marketing, Judy is a Bachelor of Arts, Digital Media and Marketing graduate from Swinburne University. Judy is our local SEO specialist, working to improve visibility to audiences who matter most and proactively seeking new strategies to promote the important aspects of our clients’ business.

In her free time, you will find Judy immersed in a good book, checking out the latest online sales or spending time catching up with friends over a good mocha!

IMG_5379 Michelle Yule – Marketing CommunicationsMichelle will ensure you have the best on-boarding experience possible when you join us, making sure you are set up for success and maximum lead generation opportunities from the word go.

A pun-loving person who appreciates the daggiest of dad jokes, Michelle is a competitive team member loving all sports; from netball to ultimate frisbee.

IMG_5373 Melinda Le – Content SpecialistMelinda Le is currently a content specialist with aspirations to spin your thoughts and dreams into words. Trilingual with a marketing background, she loves hot chips and seeing small businesses sprout and grow.

Outside of the daily grind, Melinda makes a habit out of stalking pugs, dissecting movies and sporadic exercise to neutralise a self-destructive love for buffets.

IMG_5369 Muroa Zorah – Content SpecialistCompleting two marketing & PR internships; one within a digital marketing role in Shanghai, China; Muroa discovered her passion for all things in the digital marketing space. Joining the team in 2013 Muroa insists expert content.

Outside of work, Muroa enjoys spending time with family & friends and fulfilling her love of travelling.

IMG_5370 Michelle Phibbs – SEO Specialist Michelle’s role is to create and execute Search Engine Marketing Strategies for a myriad of businesses. In addition to creating strategies, she also spends time researching, testing and improving our current practices in order to stay ahead of trends and further improve client results.

Outside of work Michelle has a passion for writing and hopes to publish a series of children’s picture books one day. She loves to travel and would love to see more of Australia and the world.

IMG_5381 Henry Wong – SEO SpecialistA Master of Business and Information Technology graduate, Henry started his career working as a web developer for various companies throughout Melbourne. Joining as an SEO specialist, Henry implements SEO strategies and performs links audits and manual review s of each website linking to the client website.

Henry is a big English Premier League fan and sticks by his team Arsenal; regardless of the result…

photo-coming-soon Aimee LaRocca – PPC SpecialistAimee’s role is to oversee all of ROI’s Adword accounts. By combining an extensive analysis of client’s data with her creative flair, Aimee ensures that we deliver outstanding results month on month with clients’ ads; constantly delivering increased leads and sales. Having worked in digital marketing for 5 years; both agency and client side; Aimee enjoys seeing how Adwords can form an integral role in the holistic digital strategy.

Outside of work Aimee becomes a bit of a fit chick; running, ballet-ing and Birkam Yoga-ing! She also likes to chill out with a good book.

photo-coming-soon Matt Todd – PPC Specialist Probably the most intellectual of the bunch (note: top graduating student in his class, picking up four university awards along the way) Matt is primarily our Adwords Specialist striving to generate quick leads for our clients. Focusing on implementing, managing and optimising client Adwords campaigns, Matt uses his strong analytical skills to stay at the forefront of new and innovative online advertising techniques and strategies.

Toddy considers himself a seasoned international traveller and enjoys martial arts, AFL, swimming and watching movies.

IMG_5382 Amber Cappelletti – Graduate Web Designer Amber comes from a background in Games Design however joining in early 2014, she was given the opportunity to fulfil her true passion of Web Design.

Amber absolutely loves her job and spends much of her spare time expanding her skillset; as well as making elaborate headpieces, travelling every corner of the globe and training in aerial acrobatics(!)

Matt Matthew Simpson – Web Design Team ManagerWith a background in Website Development and Multimedia, Matt joined ROI in 2010 as a Web Designer before working his way up to become our Web Design Manager.Matt and his team specialize in conversion based design and tailoring their work towards specific areas of opportunity and growth for our clients’ needs. Matt’s days are also spent identifying gaps and weaknesses in the digital space and working towards creating solutions to capitalize on these areas, working on medium-large scale websites including the use of social media integration, best conversion practices and mobile friendly viewing including responsive design.
photo-coming-soon Matt Storer – Web Devloper Since year 11 when Matt was first introduced to the HTML code, he has had a passion for creating websites. Carrying this though his Bachelors of Multimedia Business Marketing, he is now our senior designer working with clients to shape their online website experience to deliver business to their doorstep.

In his spare time Matt plays field hockey and enjoys travelling abroad.

IMG_5407 Sam Allen – Web Devloper With over 5 years of experience, Sam builds all of the websites for the ROI web team and some landing pages for our operations team.

Outside of work he likes food, games and ‘typical nerd stuff’, claiming to purposely play bad at office table tennis in order to let his colleagues win…